YUP is a reliable partner who supports you in your projects.

YUP encourage you along the way and help you move forward.

YUP is there when you need it, both to support you and to make good memories.

YUP is energetic, ambitious, flexible and agile. YUP always acts according to its values ​​and principles.

Who are we ?

In our changing world, our customers want a responsible, trustworthy and agile partner. As a team, we meet their needs with our service-minded approach enhanced by the diverse expertise and knowledge of all. We want to become THE relationship-focused Mobile Money partner and work with our customers the way we want to work with one another: by listening, building together, valuing contributions and being united in both our successes and challenges 

We strive to constantly improve our customers’ experience by working together to adapt our solutions, practices and relationships to tomorrow’s requirements, particularly by leveraging technological innovation. True to our entrepreneurial spirit, we are adjusting our ways of working by promoting sharing, experimentation and out of the box thinking. We learn from successes and failures alike.

We effectively contribute to the economic, social and sustainable environmental development of the countries in which we operate. We want to help our customers fulfill their projects’ potential, while paying attention to risks in all of their aspects. Our responsibility and ethical code involve rapidly satisfying our customers’ needs while protecting the long-term interest of all stakeholders and strictly complying with the rules of our profession. Our responsibility can also be seen in our courage to be accountable for our actions and decisions and to express our opinions transparently. Last of all, it means attaching as much importance to the way we achieve results as we do to the results themselves.

Building together, with our clients, a better and sustainable future through responsible and innovative mobile financial solutions.

Using our financial engineering expertise to accomodate the largest number of people and actually  contribute to achieving financial inclusion for those who live in the countries we operate in.

We Applying our internal rules and ethics to secure our customers’ and partners’ daily transactions as well as their long-term projects.

Proactively offering high value-added solutions to banked and unbanked populations that are tailored to meet their immediate needs as well as their aspirations.